Shipping
Profitable
SaaS Products.
I'm Steven Lawrence, founder of Steven Lawrence LLC — a one-operator SaaS studio. I design the systems, write the code, launch the brands, and run the products. Four live platforms across fintech, workforce management, and creator tools — built lean, shipped fast, owned end-to-end.
What I Do
Building Software.
I founded Steven Lawrence LLC to build software the way it should be built — fast, lean, and operator-led. No bloated teams, no committee decisions, no roadmaps written by people who don't ship. Just one founder who codes the product, runs the brand, and answers the support emails.
Every product in the portfolio — Generational Wealth, BizFund, Rosterly, and OZ — was designed, coded, and launched in-house. Real platforms with real users, processing real transactions. PHP, MySQL, Stripe, Tailwind, and the Anthropic API stitched together into products that solve specific problems for specific people.
Based in Savannah, Georgia, I run a four-product SaaS studio across fintech, workforce management, and creator tools. The model is simple: own the stack, own the brand, own the outcome. Ship what works, kill what doesn't, and keep the overhead near zero.
Location
Savannah, Georgia
Founded
2020
Role
Founder & Builder
How I Build
Three stages every product moves through — from blank page to live platform.
Design
Every product starts with the user. I map the flow, sketch the screens, and lock the brand before a single line of code gets written.
- User flow mapping
- UI/UX wireframes
- Brand identity
Build
PHP, MySQL, Tailwind, Stripe, and the Anthropic API. I write the code, wire up payments, integrate AI, and ship working software end-to-end.
- Full-stack development
- Payment integration
- AI features
Launch
Deploy to production, onboard real users, watch the data, and keep iterating. The product doesn't ship and stop — it ships and grows.
- Production deployment
- User onboarding
- Iteration & growth
What I'm Shipping
Active products and where each one stands today.
Generational Wealth
A full financial platform covering credit, debt, AI coaching, and insurance — built around a mission to create one million new trust funds.
BizFund
Standalone business funding platform connecting growing enterprises with fast, flexible capital. Independent stack, independent brand.
Rosterly
Mobile-first shift management for healthcare staff. Today's shifts, swap market, hours tracking, and alerts — built for nurses on the floor.
OZ
Creative technology platform at ozai.ink. Tools for creators to build, monetize, and scale their vision.
"I don't pitch decks. I ship products. One founder, one stack, four live platforms — built to solve real problems for real people."
Steven Lawrence
Founder & Builder
Let's Talk Software
Got a product idea? Need a SaaS built? Want to partner on a platform? Drop a line.